So, I’ve had a lot of things going all at once recently. I can’t complain because being busy is probably the most fulfilling thing to be, but sometimes it’s nice to work on stuff for fun. Recently, I re-imagined the branding for one of my favorite taco joints in Dallas. The Velvet Taco stands out because of the variety in their menu. They offer a little more than your average pollo or al pastor. My favorite is a unique twist on a chicken taco – chicken tikka masala with jasmine rice in a flour taco, topped with cilantro. The flair in Velvet Taco’s style was what attracted me to work with their brand, and I also wanted to create some practical to-go packaging for carrying and eating tacos – something that would minimize the amount of separation between taco contents and their tortillas in transit.
Here’s what I came up with – enjoy.